The FaceBook Frenzy: To Join or Not to Join?
No matter what type of application you are talking about in the online world, there will always be those who are all for it, and those who are against it. The same is true with FaceBook. There are those who claim that it is a waste of time, and others who are quickly building up their businesses – and their bottom lines – through this social networking site.
The fact is that if you become an active user of FaceBook, and you use the site in an acceptable, appropriate manner, it is far from a waste of time. It is a great way to connect with your customers on a more personal level, which helps to build greater trust and credibility with them. It is a fantastic way to generate new customers through building relationships with current customers and attracting the business of their friends.
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Facebook For IM: Some No-No’s on FaceBook
While you are building your credibility on FaceBook, there are certain things that you could do – easily – that will completely undo everything you’ve accomplished to date and prevent you from ever building credibility through this social networking site in the future – plus it can happen in a matter of minutes.
Here are some things that you definitely want to avoid doing on FaceBook:
- Do not spam people’s inboxes or walls. This will not only cause you to lose credibility, it can also cause you to get banned from FaceBook. FaceBook is one of the best social networking sites in existence and it is important to keep it in it’s currently clean, spam free state, so that it remains a useful and valuable tool for everyone who uses it.
- Never post messages on other people’s walls with the sole intention of linking to your own website. It’s obvious and just makes you look desperate and greedy. Don’t link anywhere at all. Instead, post interesting comments and people will click your name to learn more about you from your profile, where you should obviously link to your websites.
- While you want to give yourself and your business a human face, you really don’t want to get overly personal – especially with photos and videos. You aren’t searching for a hot date – you are trying to build business credibility. Don’t forget that – ever.
- Don’t add an abundance of silly applications to your profile. It just clutters your profile, makes it load slow and really just takes the viewers attention away from that which you want their attention firmly glued to – information about you and your business.
- Never have ‘cyber wars’ with anyone on FaceBook. If someone is bothering you, simply block them. It isn’t hard to do – and it’s much more reasonable than throwing flames for the whole world to see.
Above all, use good common sense. Always think before you act – or before you hit a submit button. Consider your customers, your potential customers, business contacts, and potential business contacts – how will they view what you are about to do?
If you follow these no-no rules, you will almost always be just fine.
Facebook For IM: How to Start a Group and Do Joint Ventures?
One of the most important Internet Marketing related features on FaceBook is groups. This goes far beyond joining groups to find new contacts. It also includes creating groups of your own for the purpose of joint venturing – even if that joint venturing won’t take place until a future date.
First, let’s examine how to set up a group. The process is extremely easy. Simply log in to your account then click on ‘groups’ in the navigation panel on the left. At the top of the next page, you will see a button that says ‘Create a New Group’. Click that button, and fill out the form. It’s just that simple and can be done in a matter of minutes.
The hard part is determining what type of group that you want to start. What is the groups focus? All groups must have a focus otherwise, they are essentially worthless. Read more…
Facebook For IM: Building Credibility with FaceBook
It takes more than setting up a nice profile page and adding friends to truly build your credibility with FaceBook. There are other things that you need to do on the site that will let your profile visitors know that you do indeed have credibility and you are in fact trustworthy.
Start by adding the testimonial application to your profile page. This application can be found at http://www.facebook.com/applications/Testimonials/2588290420. Your friends will use it to create testimonials about you, which will appear on your profile. You can also import testimonials that are sent to you via email, or used on your website. Just make sure that your testimonials are from real people – and put the testimonials from other FaceBook users first.
Next, encourage your friends to write on your wall. Here, you must use caution. There will always be those friends who want to advertise on your wall, and you must discourage this – preferably without offending your friends who are doing that advertising.
When they attempt this, send them a nice note and tell them that you don’t want any advertising on your wall, but that they are free to write on your wall otherwise. The best way to get people to write on your wall is to write on theirs – and do not advertise when you do so!
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Facebook For IM: How to Get Targeted Prospects from FaceBook Advertisements
FaceBook allows you to not only connect and find new friends and associates, it also allows you to promote your business through various types of FaceBook advertisements. These are not free advertisements, however it is very affordable.
First, there are two options when it comes to how you pay for the advertising. You can purchase clicks, which is known as CPC advertising, or buy impressions, which is known as CPM advertising. Most advertisers will likely choose CPC, since this means that the advertisement attracted the prospect enough that they actually clicked on the advertisement. With CPM, you can’t even really be sure that your advertisement are noticed. Read more…
