Accept the New Online World Trend—Facebook Marketing
Did you know that Facebook now ranks second for traffic generation among all thewebsites on the Internet? It is second only to Google in terms of the traffic it gets.
Right now, there are approximately 500 million active users on Facebook, and the number is increasing with each passing day. Think about it. This kind of population ismore than most countries of the world. In fact, there are only three countries that have apopulation higher than that! Read more…
Engaging Customers with Facebook Applications
With the rapid advancement in the Internet and its increasing user presence, the medium has become a preferred means of communicating directly with customers. Among the most popular activities on the Internet is the voracious usage of social networking sites.
With its open architecture and wide range of functionalities, Facebook stands as the number one social networking site. There are many reasons for this cult followership of Facebook. The ease of use and dissemination of content, tagging of friends and related users on shared items is yet another great Facebook feature. Read more…
Official Presence on Facebook – Opportunities and Pitfalls
The Internet, as a medium, has opened the doors to a wide range of communication possibilities with customers. The interactive characteristic of the medium also makes it possible for a customer to publish his response to a vast audience. Social networking sites, particularly Facebook, which is getting increasingly popular around the world, have given customers an equal opportunity to communicate as loudly as you about your brand, in a public forum open to the whole world.
On the brighter side, there is a great opportunity to acquire direct and unadulterated feedback from customers, without the need of expensive and time-consuming surveys and research processes. Directly redressing customer queries on the medium itself can help increase brand loyalty. However, as a brand owner, you need to realize the speed and potential of the medium to do good as well as harm. Read more…
Face Your Customers with Facebook
Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.
For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader. However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself. Read more…
Facebook and Consumer Learning Process
A great deal of successful marketing today depends on closely understanding consumer behavior. As a marketer, you may always be curious to understand what excites or motivates your customers into buying either your products or those of your competitor. Depending on the buying and consumption cycle of your product, there can be several factors that will determine the sales conversion ratio for your product.
Toward Right Learning
A successful sale happens when your customer understands his need and is convinced that your product can satisfy that need in a reliable way. Both these steps happen through a process, which is known as learning. Hence as a marketer, your job begins by ensuring that the customer perceives his need and, more importantly, finds the solution in your product Read more…
